Business Blogging Tips To Generate Leads

Updated on Feb 18, 2013

4 min read

business blogging tips

Your blog is an inseparable extension of your business and deserves top-notch care and commitment.

Not only can your blog boost your visibility and online presence, it can also generate solid business leads and convert visitor interest into hard revenues.

Presented below are the best blogging procedures to generate definite business leads:

Integrate Your Online Resources

Your blog ought to perfectly blend with your online resources such as your web site and social media portals. Ensure that the design, appearance, tone, and content of your online resources are uniform and that you provide proper links to enable visitors to seamlessly view all your offerings.

You should also host your blog and web site on a common server and have them share a common domain name.

Maintain Flawless Blog Posts

Winning and error-free blog submissions go a long way in pleasing new and established readers alike. Hence you should:

Have grammatically correct, inventive, succinct, and absorbing content.
Embellish your posts with images and video clips.
Employ appealing headlines and post titles.
Use apt keywords to generate search traffic.

Employ Comprehensive Linking

By exhaustively linking sections of your blog with other external material, you can generate a large amount of leads.

In this context, you can connect blog post keywords with other articles on your online space that contain those keywords. Moreover, you can link strategic portions of your content to landing pages.

Banners and Call-To-Action (CTA) advertisements are very important components of your business blog and key to engendering leads. There are a number of things to consider in this context:

Ensure that banners placed on the top, sides, and bottom of your blog pages are well structured, colored vibrantly, and prominently displayed.
Make sure that these banners are embedded in both your home page and landing pages.
Ascertain that the banners espouse attractive offers and pertinent content that cater specifically to readers’ tastes and preferences.
Explore the possibilities of harnessing smart CTAs that intelligently change in accordance with the type and number of leads outputted.
Always feature relevant and regularly updated content in your banners.

Use RSS Feeds and Other Subscription Amenities

Ascertain that you have a mechanism that informs people about your blog speedily and effectively. Take advantage of RSS feeds, newsletter, and email subscription services that apprise potential customers about your blog and invite attention to your products and services.

Being active on the social media front can give rise to increased traffic to your blog and consequently sufficient leads. Hence you ought to:

Populate your blog with links to popular social networking sites like Facebook, Twitter, and LinkedIn.
Participate in social networking forums and be an avid commenter.

Flourishing social media interactions will promote sharing of links in a better manner.

Be Regular

Continually generating leads is an arduous exercise involving dedication and toil hence being a consistent and frequent blogger is vital. You may engage experts and editorial assistants to help maintain your blog.

Prioritize Your Customers

Finally - customer emphasis is paramount. Through your blog, you must interact with your final customers habitually and attempt to solve their queries expeditiously – this will surely help sustain your leads.

About the Author

Theresa likes to follow technology related news which enables her to write comprehensive insights and reviews on gadgets, software, mobile phones and other technology stuffs. She is currently working as a writer for FTV offering FiOS TV deals and services.