10 Secrets of Creating a Catchy Company Logo

Updated on Jan 12, 2022

6 min read

Logo design development is a crucial stage in the life of any company. It requires designers to take into account many details - from researching the market to choosing colors, fonts and messaging. Serving as a company business card, a logo doesn’t give you a chance to fail. Otherwise, your company will hardly be considered professional and trusted. For you to create a good logo, we have created a full guide for you. Stick to the below recommendations and create a logo that worthily represents your company and brand.

Tip #1 - Don’t Overcomplicate

The designer behind the famous Twitter bird once said that one idea should be behind one logo. This precise approach works well because it keeps you focused on the essentials and doesn’t allow you to overcomplicate the design. The most successful companies support the principle of simple solutions, and this philosophy is reflected in their logos.

Tip #2 - Make It Easy

The logo should not be too complex or difficult to understand. Sometimes business owners give preference to sophisticated logos with lots of small details. As a result, all these details are mixed into a complete mess on small screens, which makes them completely useless. Take a cue from big and famous companies: their logos are written in simple block letters in simple colors. They look great in any form and are easy for customers to remember. Having an AI powered tool will help you in this business.

Tip #3 - Choose the Right Colors

First of all, you should take a good look at your competitors. This will help you understand what colors and fonts are used in your niche. Color is one of the easiest ways to stand out and make your brand stand out. By choosing the right color scheme that your rivals haven’t yet implemented, you can effortlessly draw attention to yourself.

Researching your rivals will also help you decide on a typeface. You can choose a font style that is not yet too standard and will make you stand out from other companies. Just make sure the font you choose is the right style for your business. Don’t choose crazy combinations just for the sake of uniqueness.

Tip #4 - Be Yourself

The logo must be relevant to what and how you do it. You founded a company and run a business, so be yourself and show who you are with your logo. The logo shouldn’t form the style of the company. It is the company itself that reflects its logo. A bright logo doesn’t mean anything apart from the quality of the product and without the history of the company.

Tip #5 - Do Not Use Standard Fonts

Unique logo lettering is a very easy way to make your logo look professional. However, this doesn’t mean that you need to go for curvy fonts with lots of details. It is important that you find a balance and find a font that looks well on different devices.

Tip #6 - Think Strategically

The logo is designed for long-term use, so it is important to create it in vector so that it can be easily scaled. Your logo should be legible even at a very small size and be used for different purposes. The Panton color model will help you keep your logo the same color on all your promotional materials.

Tip #7 - Study Your Competitors

When evaluating a logo, many people question, “What does a competitor’s logo look like?” It takes a lot of time and effort to design a logo. And every competitor that has been on the market for a long time has already gone through this test. Are there any common colors? Do our rivals use similar fonts? Do all logos follow one general idea, and if so, what is it?

Companies spend tens of thousands of dollars on their logos. And sometimes they all don’t look good enough to reflect the essence and theme of the business. To avoid a similar situation happening to you, always check with the branding of your competitors. Their mistakes will help you create a more accurate and attractive logo and save you some money.

Tip #8 - Research

Research is critical to logo design. You must understand how your brand differs from others and the values of the company that you strive to reflect in the logo. If you know what you want to get in the end, it will be much easier to make the right decision, to understand what font, style, and color to use.

Tip #9 - Focus on Your Target Audience

You can never be liked by all people on the planet, and even the best and most professional logo will bring attention to only a certain part of consumers. But such a logo will create a very strong connection between you and the target audience. These are the people you should love by designing a logo based on their tastes, preferences, and interests. Understand who exactly your target audience is and focus on them. They should like your logo, not you.

Tip #10 - Make It Unforgettable

When your business starts to grow, branding becomes one of the most important conditions for this development. You create the history of the company from the very beginning, when no one knew about you, and further, to the first clients who still remember the beginning of your journey. Of course, a good logo depends on many important points, but most importantly, it must be unforgettable. It is a unique, memorable logo that sets your company apart from the crowd and supports your business.

Effective Logo Design Is Easy

Logo design is one of the most important brand elements. A logo breaks down all barriers and reflects the whole idea of a business. The smart design also creates a point of contact with customers and helps differentiate business in a crowded market.